Featured Session 261

Opening Strategy: Creating More Transparent and Inclusive Strategy Processes at CERN , Intel and Atlassian

Track P

Date: Monday, October 8, 2012


Time: 15:00 – 16:00

Featured Showcase Panel

Room: North Hall

Session Chair:

  • Timo Santalainen, Aalto University

    photo of Timo Santalainen

    Timo J. Santalainen's career concept is a combination of academia, business and consulting. His previous academic positions include professorships at Thunderbird Graduate School of Global Management, Texas Tech University and Management Centre Europe. He has held senior executive positions in retailing, banking and world sports organizations. Currently he is President of STRATNET, a Geneva-based network of strategy advisors, and Adjunct Professor of Strategy and International Management at Aalto University Business School, Lappeenranta University of Technology and Finnish Defence University. His most recent field of interest is strategic management and thinking in transformational and parastatal organizations such as telecommunications, energy, sports, public service and research. He has been a strategy adviser and Board member for many of these organizations throughout the world. Timo Santalainen is Founding Member of Strategic Management Society. He is the author or co-author of ten books, numerous chapters in books and articles in leading international publications.


This panel will bring together practitioners and scholars to discuss the current trend towards more 'open strategy'. Open strategy involves the creation of more inclusive and transparent strategy processes, internally and externally. After introducing the concept, strategists from two leading-edge organizations will demonstrate the role of openness in their strategy-making. First, an open strategy approach has shaped scientific strategy content at CERN, the European Organization for Nuclear Research. Second, an open strategy approach has led to new strategy processes at Intel, the world's leading microprocessor company. Third, an open strategy approach has been an important driver of growth for Australian software company, Atlassian. The presentations will be followed by a commentary and extended discussion.

All Sessions in Track P...

Sun: 13:45 – 14:45
Session 67: Pioneering the Way Towards the East: Early Entry and Transition Challenges
Sun: 15:15 – 16:30
Session 68: Business Schools in Transition: Models of Management Education and Research
Mon: 11:15 – 12:15
Session 69: SMS Lifetime Achievement Award Honoring Carlos Ghosn
Mon: 15:00 – 16:00
Session 260: Transitioning Towards the Sustainable Enterprise
Session 261: Opening Strategy: Creating More Transparent and Inclusive Strategy Processes at CERN , Intel and Atlassian
Tue: 09:30 – 10:30
Session 73: Driving Transition Strategies: Enhancing Entrepreneurial Spirit in Large Corporations
Session 74: Eurozone in Crisis: The Administrative Basis of Macroeconomic Meltdowns
Session 75: Editors’ Perspectives on Strategy in Transition
Session 299: The Pharma Industry’s New Contract with Society

Strategic Management Society