Session 26

Transitions towards environmentally sustainable models

Track B

Date: Monday, October 8, 2012


Time: 09:30 – 10:45


Room: Dressing Room 221

Session Chair:

  • Michael Lenox, University of Virginia

Title: Building Green Industries: Exploring the Socio-Cultural Determinants of De Novo vs. De Alio Entry


  • Jeffrey York, University of Colorado Boulder
  • Michael Lenox, University of Virginia

Abstract: The question of factors that encourage the founding of new firms has received a great deal of attention. Yet, we know little about how the socio-cultural environment, defined as the unwritten “rules of the game”, influences founding rates. We know even less about how these non-economic factors differentially influence entry by new (de novo) firms versus diversifying (de alio) incumbent firms. Utilizing a unique dataset on entry in the green building industry we theorize and test the influence the economic, political and socio-cultural environment exerts on entry by de novo firms versus de alio firms. Our findings suggest that that while economic and policy factors are highly correlated with de alio entry, the socio-cultural environment exerts a greater influence on de novo firms.

Title: Competitive Dynamics of Technology and Industry Emergence: Insights from the Fuel Cell Industry


  • Brett Anitra Gilbert, Rutgers University
  • Joanna Tochman Campbell, University of Cincinnati
  • Li Dai, Western University

Abstract: Emerging technologies have potential to bring discontinuous technological change to industries. The competitive dynamics that affect firms are likely to differ from those that occur between a focal incumbent and other well-established competitors. However, despite general knowledge that discontinuous technological change occurs, very little is known about how this process unfolds or the nature of competitive dynamics that influence technologies and firms. This research illuminates the competitive dynamics that occur within and across industries during new technology and industry emergence. We draw from the context of clean technology for power generation. The findings provide insights that help entrepreneurs prepare to enter a market, consider potential allies, and develop marketplace strategies that move a discontinuous technology towards widespread adoption.

Title: Environmental Performance: Monitoring or Incentive Mechanisms?


  • Patricia Kanashiro, Loyola University Maryland
  • Jorge Rivera, George Washington University

Abstract: Under which conditions corporate governance mechanisms influence a management’s choice of environmental strategy? This study argues that monitoring and incentives mechanisms work as substitute for each other and their adoption is contingent on the firm’s specific circumstances. While previous research has found either a positive or a negative linear relationship between corporate governance and environmental performance, we suggest that this association is contingent on the firm’s environmental risk and the relationship is more accurately represented by a U-curve. This proposal employs a novel database comprising the high polluting firms that are part of the S&P 500 index for the period between 2006 and 2011.

Title: Institutional Isomorphism in Response to Environmentalism: Modeling the Adoption of Environmental Practice


  • Peter Gallo, Creighton University

Abstract: This study investigates how organizations implement the content of a change process focused on addressing firms’ ecological impacts. In particular, it tests if institutional pressures influence the diffusion of a specific environmental management practice. Changes in environmental management practice may be suboptimal if the choice of change is driven by these institutional pressures rather than by firm specific contingencies. Therefore, this essay examines one mechanism by which action towards organizational change can fail to attain beneficial results for the organization. The study finds that institutional pressures do impact the adoption of environmental practices; however the direction of impact for mimetic pressures is in the opposite direction of that theorized. These results reveal some interesting differences between mimetic pressures for market versus non-market driven corporate objectives.

All Sessions in Track B...

Mon: 08:00 – 09:15
Session 27: Competition and Sustainability
Mon: 09:30 – 10:45
Session 26: Transitions towards environmentally sustainable models
Tue: 17:30 – 18:45
Session 28: The Social Contract and Strategy

Strategic Management Society