Session 231

Alliance and Transfer

Track I

Date: Tuesday, October 9, 2012


Time: 11:00 – 12:15


Room: Club B

Session Chair:

  • Jeffrey Reuer, University of Colorado, Boulder

Title: A Portfolio View of New Product Development Performance: The Differentiated Influence of Collaborative Innovation


  • Maximilian Palmié, University of St. Gallen
  • Marcus Matthias Keupp, Swiss Federal Institute of Technology
  • Naomi Haefner, University of St. Gallen

Abstract: We examine the effect of collaborative innovation with suppliers, customers, and research institutions on NPD performance (customer satisfaction and market performance) at the portfolio level. The proportions of products developed in collaboration with each of these types of external partners are operationalized as the antecedents to NPD performance. Supplier collaboration is shown to have a positive relationship with both customer satisfaction and market performance. Customer collaboration, while positively affecting customer satisfaction, lowers market performance. Research institute collaboration has no significant effect on customer satisfaction, but an inverted U-shaped relationship with market performance. These findings suggest that the costs and benefits of collaboration with specific external partners should be considered in future and that evaluating diverse performance metrics will provide a differentiated view of NPD performance.

Title: Adding Diamonds to Gems: When Do Firms Complement Internal R&D with External Technologies?


  • Thomas Klueter, IESE Business School

Abstract: Despite our understanding of the importance of technology sourcing, it remains unclear if firms source technologies to complement or substitute internal R&D. In this paper, we examine this tension and identify conditions under which complementarities may be achievable. We outline that complementing internal R&D requires firms to possess social capital, as firms need broad information to make linkages between internal and external R&D. Moreover, firms require knowledge of the entrepreneurial community to effectively evaluate and negotiate access to new technologies. Finally, firms need to be sufficiently externally oriented to overcome the “not invented here” bias, which otherwise may lead firms to become overly reliant on in-house technologies. We test our hypotheses in the pharmaceutical industry using a dataset combining product development and alliances data.

Title: Alliances in Biotech Clusters: Are Knowledge Exchanges Always Effective?


  • Vesna Vlaisavljevic, Pablo de Olavide University
  • Carmen Cabello-Medina, Pablo de Olavide University

Abstract: The nature of biotechnology activity, result of cross-industrial and cross-disciplinary scientific synergies, has lead biotechnology companies to an extensive reliance on external collaborations which tend to take place in regional clusters. Nevertheless, clusters produce different results since not all of them are equally effective in the realization of knowledge exchanges. We theoretically discuss how certain factors can improve the effectiveness of knowledge exchanges in alliances inside the biotechnology clusters and enhance cluster knowledge creation capability. These factors are: level of knowledge overlap, level of rejuvenating knowledge from outside entities and alliance management capabilities. Our work can contribute to the research on biotechnology clusters, regarding their knowledge creation capability, as well as to local government policies addressed to foster knowledge creation and transfer in knowledge-intensive industries.

Title: Complementarity and Diversity of Partners: How Do They Matter for Innovation


  • Hamid Mazloomi Khamseh, ESC Rennes School of Business
  • Maryam Nasiriyar, ESC Rennes School of Business
  • Corey Phelps, McGill University

Abstract: In this paper, we examine the effects of partners’ dissimilar technological resources on focal firm innovative performance. We make a clear theoretical distinction between two effects: cognitive effects and synergy based effects. Based on data from intra-industry alliances in the semiconductor industry, we empirically validate this distinction based on the diversity and complementarity of knowledge in dyadic level. We find technological knowledge complementarity in dyad increases positively the innovation outcomes of the focal firm by providing synergetic effects. However, the innovative advantages of knowledge diversity are subject to decreasing returns due to cognitive limits as partners’ knowledge profiles tend to be very diverse.

All Sessions in Track I...

Sun: 08:00 – 09:15
Session 274: Knowledge Foundations: A Conversation with Robert Grant about the Knowledge Based View
Sun: 09:30 – 10:45
Session 273: Big Data, Knowledge and Innovation
Sun: 11:15 – 12:30
Session 275: The Changing Nature of Innovation in Emerging Economies
Sun: 15:15 – 16:30
Session 225: Intellectual Property Rights
Session 229: Structure and Innovation
Mon: 08:00 – 09:15
Session 223: Individuals, Teams and Innovation
Session 242: R&D
Mon: 09:30 – 10:45
Session 140: Knowledge Management & Knowledge Structures: Who knows?
Session 226: Technology
Session 235: Learning
Mon: 13:30 – 14:45
Session 222: Integrating Knowledge about Knowledge Integration
Session 227: Knowledge Transfer and Replication
Mon: 16:30 – 17:45
Session 224: Absorptive Capacity
Session 236: Innovation and Performance
Tue: 08:00 – 09:15
Session 230: Ties, Networks, and Innovation
Session 237: Open Innovation
Tue: 11:00 – 12:15
Session 228: Exploration
Session 231: Alliance and Transfer
Tue: 14:15 – 15:30
Session 234: Incumbent Response to Foreign Entry and to Disruptive Innovation
Session 240: Capabilities
Tue: 15:45 – 17:00
Session 233: Structure and Transfer
Session 243: Entrepreneurs, Ventures, and Innovation
Tue: 17:30 – 18:45
Session 232: Innovation and Transfer
Session 239: Ambidexterity / Exploration and Exploitation
Session 244: Knowledge Management

Strategic Management Society