Session 216

Contemporary Issues in Teaching Strategy

Track T

Date: Monday, October 8, 2012


Time: 08:00 – 09:15


Room: Club D

Session Chair:

  • Asli Musaoglu Arikan, Kent State University

Title: Integrating Problem Based Learning and Computer Simulation in Enhancing Strategic Management Learning


  • Chatchai Chatpinyakoop, Mahidol University
  • Awiruth Keshagupta, Dhurakij Pundit University

Abstract: Problem based learning (PBL) represents a strategic learning method designed to enhance student learning through participating, learning, and knowledge-sharing within small groups. Students learn by analyzing, synthesizing, and solving a real-life case study, which matches the realities of an ever-changing business environment. In this paper, we share evidences of a practical implementation of problem based learning for a course at a graduate management school in Thailand. Self-directed, students learn how to implement and lead change in an organization while gaining knowledge as they solve the problem. Evidence from students reflections suggests problem based learning is effective in their learning process.

Title: Pizza, Pizza, Pizza: A Competitive Strategy Simulator


  • Norman T Sheehan, University of Saskatchewan

Abstract: Students typically struggle to apply traditional, static strategy analysis tools to derive recommendations for firms operating in dynamic competitive environments. This competitive simulator employs Kim and Mauborgne’s (2004, 2005) strategy canvas and value curves to help students to develop new competitive strategies for firms competing in dynamic markets. Student feedback indicates that students found the exercise useful in meeting its learning objectives of helping to understand the role and impact of competitive strategies on firm performance, while 97% of students (n=32) recommended that instructors at other universities adopt the exercise.

Title: Teaching Corporate Governance: Agency Theory or Stewardship Theory?


  • Francisco García-Lillo, University of Alicante
  • Bartolome Marco-Lajara, University of Alicante
  • Vicente Sabater-Sempere, University of Alicante
  • Mercedes Ubeda, University of Alicante

Abstract: Our proposal revolves fundamentally around the need to continue rethinking the corporate governance issue. Should we still insist mainly on how to solve the “agency problems” derived from the different utility functions of shareholders and managers following the prescriptions of the Agency Theory for that purpose? Why not think better about how to develop a more pro-organizational behavior among the top management? Do Ethics and Corporate Social Responsibility exert an influence on the aforesaid issues? To what extent do our students believe that the adoption of an ethical and socially responsible behavior might eventually have an impact on firm performance? Do they perceive the manager as someone who really seeks to meet the goals of all interest groups? These and other issues are subjected to analysis and discussion in this paper.

All Sessions in Track T...

Sun: 08:00 – 09:15
Session 282: Lessons from a Life Spent in the Field of Strategy
Sun: 09:30 – 10:45
Session 283: Teaching with Business Simulations
Sun: 11:15 – 12:30
Session 286: Teaching Strategy
Sun: 15:15 – 16:30
Session 281: Lights, Camera, Action: Using Video Clips in Teaching Strategy
Mon: 08:00 – 09:15
Session 216: Contemporary Issues in Teaching Strategy
Mon: 16:30 – 17:45
Session 218: Retooling the Core Strategy Course
Tue: 08:00 – 09:15
Session 217: Innovations in Blended Learning

Strategic Management Society