Session 131

Global Strategies in the Service Sector

Track G

Date: Sunday, October 7, 2012


Time: 11:15 – 12:30

Interest Group Panel

Room: Club A

Session Chair:

  • Elizabeth Rose, University of Otago


Although critical to global business, research on the internationalization of services lags practice. This session will address a range of issues pertaining to how service-sector firms access foreign markets and manage across borders. We will consider the full spectrum of services, from pure and highly intangible (e.g., consulting), to hard services with manufacturing-like attributes, to product-associated services (e.g., after-sales service) provided by manufacturers. The session will be highly interactive, emphasizing the exchange of ideas among panellists and audience, addressing issues including (but not limited to) strategies for globalizing culturally-embedded services and creating quality service across borders, managing the services-product overlap, global professional mobility, and challenges associated with doing research on international service strategy. The goal is to create an environment that fosters a free-wheeling discussion that continues beyond the session and generates connections that will lead to more services-related work undertaken through the many theoretical lenses that characterize strategy research.

All Sessions in Track G...

Sun: 08:00 – 09:15
Session 129: Strategy Implementation: Global Challenges
Sun: 09:30 – 10:45
Session 130: Practicing Strategy in Transition Economies: Reframing, Rethinking and Renewing
Sun: 11:15 – 12:30
Session 131: Global Strategies in the Service Sector
Sun: 15:15 – 16:30
Session 29: Strategy and Outsourcing
Mon: 08:00 – 09:15
Session 32: The Dynamics of Internationalization
Mon: 09:30 – 10:45
Session 34: Emerging Market/Advanced Market Strategic Interactions
Mon: 13:30 – 14:45
Session 33: Internationalization, Diversification & Performance
Mon: 16:30 – 17:45
Session 35: Entry Modes, Exit and Outcomes
Session 39: Global Strategies
Tue: 08:00 – 09:15
Session 37: Subsidiary Strategy
Tue: 11:00 – 12:15
Session 41: International M&A as an Entry Mode Strategy
Tue: 14:15 – 15:30
Session 30: Politics, Institutions, Political Risk & Global Strategy
Tue: 15:45 – 17:00
Session 40: Knowledge, Innovation and Global Strategy
Session 42: A Q&A with Pilsner Urquell: Strategy from a Small Nation
Tue: 17:30 – 18:45
Session 38: Global Managers and Managing Globally

Strategic Management Society