Session 11

Stakeholders and Corporate Social Performance

Track M

Date: Tuesday, October 9, 2012

 

Time: 08:00 – 09:15

Common Ground

Room: Meeting Room 2.1


Facilitator:

  • Sybille Sachs, Zurich University of Applied Sciences

Title: Competition for Social Assets Among Firms

Authors

  • Cynthia Clark, Bentley University
  • Jennifer J. Griffin, George Washington University

Abstract: Social assets are a special class of intangible assets that confer benefits on a firm especially those relating to competitive advantage and firm performance. In conveying benefits (or lack thereof) social assets are aggregations of individual perceptions. Social approval assets are a two-way street: they reflect, shape, frame and inform general public (dis)approval and in turn are shaped by the process of social judgment. We examine coalitions of stakeholders and their ability to shape approval as a social asset to firms. Coalitions having built trust-based relations with firms share sensitive information (e.g., as an early warning) that in turn may confer first mover advantage. Using interviews and 18-year shareholder resolution database of S&P 500 firms to examine the conditions under which shareholder resolutions are withdrawn.

Title: From Personal Motives to Firm Performance and Societal Needs: Three Models for a Sustainable Transition

Authors

  • Hector Rocha, IAE Business School

Abstract: This paper revisits the dominant paradigms for aligning personal motives, firm goals and societal needs. The search for a sustainable alignment between economic and social goals at different levels of analysis has been, and continues to be, a key task of scholars from different disciplines, including management studies. This paper contributes to the effort of these scholars by proposing three models (trade-off, instrumental, and intrinsic) to explain and prescribe the association between motives and relationships at three levels of analysis. It argues that the intrinsic alignment model provides a richer framework for a sustainable alignment between people, firms and societies in management studies and practices, given that it includes the assumption that personal motives and relationship have value in itself. This key assumption allows going beyond the trade-off logic underlying the other two models.

Title: Stakeholder Approach to Corporate Social Performance: Some Insights from a Social Enterprise

Authors

  • Mauro Sciarelli, University of Naples Federico II
  • Mario Tani, University of Naples Federico II

Abstract: In the last few years, research on corporate social responsibility has moved beyond searching for a correlation between socially responsible activities and financial performance, the so-called business case for CSR (Carroll and Shabana, 2010), to a broader vision on corporate social performance (CSP) where the effects on all the relevant actors are factored in without recurring to trade-offs between them. This has strengthened the link between stakeholder management theory and CSR. In this proposal we held that using social network analysis tools help enterprises to get a better view on their stakeholders' interests and of their own CSP. In order to get a first test on these concept we propose a case-study on a social enterprise and its projects' networks.

Title: Stakeholders’ Reactions to Trade-offs Between Self- and Other-oriented Corporate Social Responsibility

Authors

  • Flore Bridoux, University of Amsterdam
  • Nicole Stofberg, University of Amsterdam

Abstract: The literature on stakeholder management has neglected the issue but managers often have to make trade-offs when dividing corporate resources to address stakeholders’ needs. Our paper studies stakeholders’ reactions when confronted with the firm’s trade-offs. More specifically, we investigate customers and prospective employees’ willingness to associate with a firm in reaction to the trade-off between investments in corporate social responsibility (CSR) oriented towards the own stakeholder group and the investments oriented towards another stakeholder group. We show that stakeholders’ reactions are less positive in the presence than in the absence of trade-offs and that, to understand stakeholders’ reactions to trade-offs, it is useful to take into account individual heterogeneity in terms of self-transcendence and support for the other-oriented CSR domain.

Title: Studies of Corporate Social Performance and Corporate Financial Performance: The Researcher’s Bias

Authors

  • Joao Mauricio Boaventura, University of São Paulo
  • Rodrigo Bandeira-de-Mello, Getulio Vargas Foundation
  • Ralph Silva, Center of Information Technology Renato Archer
  • Humberto Santos, Paulist University

Abstract: There is a debate involving the Theory of the Firm and the Stakeholder Theory, such as the kind of relationship between corporate social performance – CSP and corporate financial performance - CFP. Although in current studies are prevailing a positive CSP/CFP association, one question remains unanswered: why are there conflicting empirical results? This question characterizes the research problem of this study that employed a quantitative method using statistical tools for testing hypotheses. The research hypothesis investigates whether the degree of the authors explain the differences in the results in the studies that test the CSP/CFP relationship. The results confirmed the hypothesis, concluding that there are strong evidences that the previous theoretical knowledge of the researchers (profile) is associated with the type of result that they find.

Title: The Impact Of City Reputation on City Performance. Evidence for Spain

Authors

  • Juan Delgado García, University of Burgos
  • Esther de Quevedo Puente, University of Burgos
  • Virginia Blanco Mazagatos, University of Burgos

Abstract: Literature has found support for multiple benefits of corporate reputation on firm outcomes. Our research tests whether these benefits may be applied to city reputation. We use a sample of Spanish cities to analyse the effect of city reputation on city performance. We find that city reputation positively affects economic activities, touristic activities, and net migration rates, and negatively affects unemployment rates. Our results also show that city reputation is positively related to growth in the cities economic activities and net migration rates for subsequent years, and negatively related to increases in unemployment rates for subsequent years. The results of our research are of interest for local authorities and city planners, since they justify the relevance of consolidating city reputation.

All Sessions in Track M...

Sun: 08:00 – 09:15
Session 126: Entrepreneurship & Stakeholders - The Future Research Agenda
Sun: 11:15 – 12:30
Session 276: Performance Measurement Tools: A Review of Progress
Mon: 08:00 – 09:15
Session 106: Why do Firms do Bad Things and What Do We Know about It?
Mon: 09:30 – 10:45
Session 15: Human Factors in Stakeholder Strategy
Mon: 13:30 – 14:45
Session 12: Effective Stakeholder Management
Session 138: Value Creation & Appropriation: Take the money and run
Mon: 16:30 – 17:45
Session 113: Large Shareholders are Doing it for Themselves
Tue: 08:00 – 09:15
Session 11: Stakeholders and Corporate Social Performance
Tue: 11:00 – 12:15
Session 117: Heterogeneous Owner Types and their Influence
Tue: 14:15 – 15:30
Session 182: Challenges for Stakeholder Management
Tue: 15:45 – 17:00
Session 10: Stakeholders and Crisis Performance
Tue: 17:30 – 18:45
Session 13: The Problem of Performance in the Theory of the Firm:


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